In the first episode of Gentefied, the audience is introduced to the Morales family. Chris, Erik, and Ana are the grandchildren of Casimiro and the show follows their struggle with the gentrification of their neighborhood. Casimiro owns a Mexican restaurant and Erik works there. From the beginning, the show introduces the financial struggles Casimiro faces in paying the lease of his restaurant. In attempts to bring in more business, Chris suggests changing the aesthetics and menu to better accommodate their white customers. He argues that white customers would bring in more money, as well as, more customers. This aspect of the show is a defining step of the gentrification of Boyle Heights and the Latiné American struggle. When the series begins, Chris is working in a restaurant trying to become a chef. In the eyes of his cousin, Erik, he is very “white-washed.” Then when Chris makes the suggestion of the changes, Erik accuses him of not being a real Latino. The relationship between Erik and Chris is important to the struggle many Latiné Americans face in the United States of what it means to be a Latiné.